- How can everyone get useful insights, not just more data?
Google Analytics, our free customer analytics product and measurement centerpiece, analyzes customer data from all touchpoints — and soon it’s becoming even smarter. Following the launch of our automated insight stream in the Google Analytics mobile app, we’re excited to announce Session Quality Score: A new metric that incorporates machine learning to predict the likelihood of a visitor making a transaction (purchase) on your site or app. Businesses can use session quality score to provide better customer experiences and / or remarket to their most engaged website visitors. This feature is coming soon in beta and will also be available in Analytics 360, part of the Google Analytics 360 Suite.
- How can everyone gain full visibility into customer journeys?
Google Tag Manager empowers marketers to move faster and make decisions with confidence. It offers a simplified way to gather site information (all those tiny bits of code), and powerful APIs to increase data accuracy and streamline workflows. And today we’re greatly expanding our openness by integrating an additional 20 tags from Quantcast, Twitter, Microsoft Bing, Nielsen, and many more. See the full list of supported tags here. These updates will roll out over the next couple weeks and are also available in Tag Manager 360, part of the Google Analytics 360 Suite.
Put simply, that’s our goal with these new free products. As today’s businesses are shifting to compete on customer experience and personalized marketing, we want to give all businesses the tools and access to compete — and ultimately, drive better online consumer experiences.
If you’re interested in learning more, please watch our blog this week and next. We’ll dive deeper into each product announcement and show you how they work. In the meantime, check out the resources below to learn more.
- Optimize: Request an invite
- Data Studio: Get started for free
- Session Quality: Help Center update coming soon!
- Tag Manager: Visit the Help Center
As always, you can visit our website to sign-up for our free analytics products.
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