‘All Killer, No Filler’: The Next Web finds the right message with Google Optimize 360



For The Next Web, the results were clear: The “All Killer, No Filler” headline with the “This one’s different, trust us” description was the winner. During the experiment it performed 26.5% better than the original headline and description, with a 100% probability to beat baseline.

Today The Next Web team tests and optimizes its conference messages day by day. Better messaging means more traffic to The Next Web conference site, and that means more attendees. It also gives the marketing team extra wins like higher awareness and more newsletter signups.

“Optimize 360 and Analytics 360 make testing easy for us,” Martijn says. “They give us much better insights into how many clicks we’re getting for each message. We’re reaching more people who want to come to our conferences, and those better results are going right to our bottom line.”

For more, read the full case study with The Next Web.

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